Top 5 Social Networking Apps in Madagascar Q3 2023

The third quarter of 2023 saw notable performances from the top 5 social networking apps in Madagascar. Data from Sensor Tower reveals intriguing trends in downloads, revenue, and active users across these platforms.

WhatsApp Messenger maintained a consistent presence. Weekly downloads fluctuated, starting at around 8.7K in late June, dipping to 5.8K in late August, and peaking at approximately 13K by the end of September. Active users showed a steady increase from 2.6M in late June to roughly 2.7M by the quarter's end.

Messenger from Meta Platforms, Inc., also exhibited stable performance. Weekly downloads varied, beginning at 8.3K in late June, decreasing to around 5.1K in late August, and recovering to about 8.3K by the end of September. Active users grew steadily from 556K in late June to 588K by the end of the quarter. Weekly revenue remained consistent at $2, with a slight dip to $1 in mid-September.

Facebook, another offering from Meta Platforms, Inc., showed solid engagement. Weekly downloads started at 14.6K in late June, dropped to 8.5K in late August, and peaked at 15.3K by the end of September. Active users saw a gradual increase from 276K in late June to 295K by the end of the quarter. Revenue ranged between $72 and $112, with a noticeable peak in mid-September.

Threads by Instagram, Inc., had an interesting trajectory. Downloads were highest at 22.3K in early July, then significantly decreased to around 676 by the end of September. Active users followed a similar trend, starting at 19.9K in early July, and settling around 8.8K by the end of the quarter.

Lastly, Telegram Messenger experienced steady growth. Weekly downloads rose from 2K in late June to 3.5K by the end of September. Active users increased from 133K in late June to 140K by the end of the quarter. Revenue showed fluctuations, reaching a high of $56 in mid-July and stabilizing around $19 by the end of September.

For more insights and detailed data, visit Sensor Tower.